AI Insights · Timothy · January 2022
Top 5 Apparel Apps in South America Q4 2021
Explore the performance of the top 5 apparel applications in South America during Q4 2021, focusing on weekly downloads, active users, and trends.
In the fourth quarter of 2021, the top 5 apparel applications in South America experienced varied performance in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared, based on Sensor Tower data.
SHEIN - Shopping Online saw significant fluctuations in weekly downloads, peaking at approximately 982K in mid-November. The app's active users also showed an upward trend, reaching around 10M in the week of November 8, before stabilizing to about 8.7M by the end of December.
Lojas Renner - Comprar Roupas maintained a steady download rate throughout the quarter, with a notable peak of 243K in mid-November. Active users increased from 1.8M at the start of the quarter to a peak of about 2.5M in late November before declining to 1.9M by the end of December.
Riachuelo – Comprar roupas experienced a consistent download rate, with a high of 163K in late September. Active users saw a slight decline from 1M at the beginning of the quarter to around 788K by the end of December.
C&A: Moda Masculina e Feminina showed stable weekly downloads, peaking at 130K in late November. The app's active users increased from 501K at the start of the quarter to a peak of about 829K in late November before dropping to 381K by the end of December.
Marisa: Roupas, Calçados, Moda experienced a steady increase in weekly downloads, reaching around 140K in mid-October. Active users saw a peak at approximately 782K in mid-October, before stabilizing to around 645K by the end of December.
For more detailed insights and data, visit Sensor Tower.