AI Insights · Timothy · January 2022
Top 5 Apparel Apps in Slovenia in Q4 2021
An overview of the performance of the top 5 apparel apps on a unified platform in Slovenia during Q4 2021, based on Sensor Tower data.
The fourth quarter of 2021 saw interesting trends among the top 5 apparel apps in Slovenia, according to data from Sensor Tower. Here’s a detailed look at their performance.
ABOUT YOU Online Fashion Shop experienced a dynamic quarter. Weekly downloads peaked at 4.9K in mid-November but saw a decline towards the end of the year, closing December with around 1.5K downloads. Weekly active users followed a similar pattern, peaking at approximately 21K in mid-November before dropping to around 15K by the end of December.
BestSecret demonstrated a robust performance in Q4. Weekly downloads hit a high of 5.3K in mid-November and maintained a steady trend, ending December with about 2.1K downloads. The app's weekly active users grew from 13.5K at the start of October to a peak of about 20.4K in late November, before stabilizing at around 15.4K by the end of December.
Zalando – Online fashion saw consistent engagement throughout the quarter. Weekly downloads peaked at 3.3K in early October but gradually decreased, reaching approximately 700 by the last week of December. Weekly active users also showed a steady trend, with a peak of around 26K in late November, closing the quarter at about 18.8K.
SHEIN - Shopping Online had a stable performance with weekly downloads peaking at 1.2K in early November. The app's weekly active users remained consistent, ranging from 12.4K to 13.6K throughout the quarter.
ZARA showed modest download numbers, peaking at 1.2K in late November. The app's weekly active users saw a slight increase, starting at 9.8K in late September and peaking at approximately 10K in mid-December, before ending the year at around 9.2K.
For more detailed insights and data, visit Sensor Tower.
