AI Insights · Timothy · December 2021
Top 5 Apparel Apps in Russia: Q4 2021 Performance
Discover the download, revenue, and active user trends of the top 5 apparel apps in Russia for Q4 2021, based on Sensor Tower data.
The fourth quarter of 2021 saw significant activity in the apparel app market in Russia. Here, we break down the performance of the top 5 apps in this category, based on data from Sensor Tower.
SHEIN - Shopping Online maintained a strong presence in the market with notable weekly download figures. Starting the quarter with approximately 230K downloads, the app experienced a gradual decline, reaching around 155K downloads by the last week of December. Despite the drop in downloads, weekly active users remained relatively high, peaking at about 4.3M in early November before decreasing to around 3.5M by the end of the quarter.
SUNLIGHT гипермаркет украшений showed a consistent upward trend in downloads throughout the quarter. Starting with about 87K downloads in late September, the app saw an increase, reaching approximately 123K downloads by the end of December. Active users followed a similar pattern, beginning at around 1M and rising to nearly 1.2M by the end of the quarter.
SOKOLOV: ювелирный магазин also demonstrated growth in user engagement. Weekly downloads started at around 101K and showed fluctuations, ultimately climbing to approximately 92K by the end of December. Active users increased from about 413K at the start of the quarter to around 418K by its end, showing steady user retention.
O'STIN - Магазин Модной Одежды experienced varied download trends. Beginning the quarter with approximately 65K downloads, the app saw a significant spike to about 166K in mid-November, before dropping to around 26K by the end of December. Active users mirrored this trend, peaking at approximately 425K in late November before falling to about 260K by the end of the quarter.
adidas: Shop Shoes & Clothing displayed steady download figures with some fluctuations. The app started with about 41K downloads and saw an increase to approximately 98K in late November, before settling at around 37K by the end of December. Active users showed a peak of about 480K in late November, declining to around 304K by the end of the quarter.
These insights offer a detailed look at how these top apparel apps performed in Russia during the last quarter of 2021. For more detailed analytics and trends, visit Sensor Tower.
