AI Insights · Timothy · January 2022
Top 5 Apparel Apps in Romania Q4 2021: Performance Insights
Discover the performance trends of the top 5 apparel apps in Romania during the fourth quarter of 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top apparel apps in Romania showed varied performance trends across weekly downloads and active users, according to data from Sensor Tower. Below is an overview of how each app fared during this period.
ABOUT YOU Online Fashion Shop saw a notable peak in weekly downloads, reaching approximately 50K in the first week of November. The app's active users also climbed steadily in early November, peaking at around 220K. However, there was a slight decline towards the end of the quarter, with active users dipping to about 159K before rising again to 183K.
efootwear.eu online shoe store experienced a surge in weekly downloads in early November, peaking at around 34K. Active users followed a similar trend, increasing to approximately 99K in the same period. Despite a drop in downloads in December, the app maintained a relatively stable number of active users, closing the quarter with around 72K.
Fashion Days had a significant spike in weekly downloads at the start of November, reaching around 43K. Active users mirrored this growth, peaking at approximately 130K in early November. Although there was a decline in both downloads and active users towards mid-December, the app still maintained a strong presence with around 83K active users by the end of the quarter.
SHEIN - Shopping Online showed a varying trend in weekly downloads, with notable peaks in late September and late December, reaching around 18K and 13K respectively. Active users remained relatively stable throughout the quarter, fluctuating slightly but generally staying around the 150K mark, with a slight increase to 154K at the end of December.
H&M - we love fashion maintained a consistent performance in weekly downloads, peaking at around 11K in mid-December. The app's active users saw a significant rise in late November, reaching approximately 322K. Despite minor fluctuations, H&M closed the quarter with a strong user base of around 251K active users.
For more detailed insights and data on app performance, visit Sensor Tower.
