AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Poland Q4 2021
Discover the performance trends of the top 5 apparel apps in Poland during Q4 2021, including downloads, active users, and more.
In the fourth quarter of 2021, the top 5 apparel apps in Poland demonstrated varied performance trends across downloads and active users. Below, we dive into the specifics for each app, based on data from Sensor Tower.
Zalando – Online fashion saw a significant increase in weekly downloads early in the quarter, peaking at around 41.2K in mid-November. Downloads then tapered off, ending the quarter with approximately 27.6K. Active users for Zalando rose steadily from 738K at the start of October to a peak of 1M in late November, before slightly declining to 772K by the end of December.
SHEIN - Shopping Online experienced a varied download trend, starting strong with nearly 52K in early October and dipping to around 19.8K by mid-December, before ending the quarter at roughly 23.8K. Active users showed a peak of 920K in early November, followed by a decline to approximately 704K by the end of the year.
CCC shoes & bags - online shop had a peak in downloads of about 42.6K in early November, followed by a gradual decline, finishing the quarter at around 19.4K. Active users increased from 85K at the end of September to a peak of 116K in early November, before stabilizing to around 86K by the end of December.
efootwear.eu online shoe store demonstrated a steady increase in weekly downloads, peaking at nearly 29.4K in mid-December, and concluding the quarter with approximately 23.8K. Active users also showed a positive trend, rising from 77K at the start of October to over 102K by the end of December.
H&M - we love fashion maintained a relatively stable download rate throughout the quarter, with minor fluctuations, peaking at around 23.7K in late October and ending the quarter at approximately 17.2K. Active users showed an upward trend, starting at 475K at the end of September, peaking at 586K in late November, and ending the year with around 452K.
These insights, sourced from Sensor Tower, provide a snapshot of the performance of top apparel apps in Poland for Q4 2021. For more detailed analytics and trends, visit Sensor Tower.
