AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Unified Platform in Peru in Q4 2021
Discover the performance trends of the top 5 apparel applications in Peru during Q4 2021. This analysis includes data on weekly downloads, active users, and revenue.
Throughout the fourth quarter of 2021, the top apparel applications in Peru demonstrated varied performance trends in terms of weekly downloads and active users. Below, we delve into the specifics for each app.
adidas: Shop Shoes & Clothing saw fluctuations in its weekly downloads, starting the quarter with around 13.4K and experiencing a dip mid-quarter to approximately 5.4K before rebounding to 16.1K by the end of December. The weekly active users for the app also saw a similar trend, starting at 146K, dipping to about 108K, and then peaking at 158K during mid-December.
Platanitos showed a notable rise in weekly downloads early in the quarter, reaching a peak of 13.4K in the first week of November. However, this number gradually declined to around 4.6K by the end of December. Correspondingly, the weekly active users peaked at 20.5K in early November and decreased to approximately 11K towards the end of the quarter.
SHEIN - Shopping Online maintained a relatively stable weekly download rate, with a peak of 7.9K in the first week of November. Although there were minor fluctuations, the downloads hovered around 4.1K to 6.0K for the rest of the quarter. The app's weekly active users started at about 109K, peaked at 126K in early November, and ended the quarter at approximately 122K.
ZARA experienced a consistent increase in weekly downloads, starting from 1.2K in early October and rising to 2.8K by the end of December. The weekly active users for ZARA followed a similar upward trend, beginning at 12K and reaching around 13.9K by the end of the quarter.
Lastly, BERSHKA had steady weekly downloads, with a slight peak of 1.6K in late November. The app's weekly active users showed a modest increase from 7.1K at the start of the quarter to 7.9K in early November, before stabilizing around 6.9K by the end of December.
These insights are derived from Sensor Tower data, providing a comprehensive overview of the performance of these top apparel applications. For more detailed insights, visit Sensor Tower.
