AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Netherlands Q4 2021
In Q4 2021, the top 5 apparel apps in the Netherlands saw varied trends in downloads and active users. Detailed insights are available on Sensor Tower.
Throughout the fourth quarter of 2021, the top 5 apparel applications in the Netherlands displayed diverse performance patterns in terms of downloads and active users, according to Sensor Tower data.
Zalando – Online fashion experienced fluctuating weekly downloads, peaking at around 19K in early October and dipping to approximately 10.8K by late November. Active users showed a steady increase, starting at 338K in late September and reaching nearly 447K by late November.
SHEIN - Shopping Online saw a gradual decline in weekly downloads, falling from 17K in late September to about 6.5K by late November. Active users also trended downward, from 683K in late September to around 542K by the end of December.
ZARA exhibited significant spikes in weekly downloads, particularly in late November and December, with peaks at 19.3K and 23.7K, respectively. Active users peaked at 136K in late November but generally hovered around 90K to 100K throughout the quarter.
H&M - we love fashion showed relatively stable weekly downloads, ranging from 6.2K to 11.3K. Active users remained consistent, fluctuating between 245K and 311K, with a notable peak in late November.
ABOUT YOU Online Fashion Shop had a notable increase in weekly downloads in mid-November, reaching around 17K. Active users saw an uptick in mid-November as well, peaking at approximately 115K before stabilizing around 87K by the end of December.
These insights highlight the dynamic nature of the apparel app market in the Netherlands during Q4 2021. For more comprehensive data and analysis, visit Sensor Tower.
