AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Nigeria, Q4 2021
Explore the performance trends of the top 5 apparel apps in Nigeria during Q4 2021, including weekly downloads and active user metrics.
In the fourth quarter of 2021, the top 5 apparel apps in Nigeria experienced varying trends in weekly downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.
SHEIN-Shopping Online saw a notable increase in weekly downloads, starting from 932 in late September and peaking at 2.5K by the end of December. Active users also showed a consistent rise, reaching approximately 21.7K in the final week of the year.
ASOS experienced a gradual growth in weekly downloads, starting from 566 in late September and climbing to 1.4K by the end of December. Active users followed a similar trend, with numbers increasing from 9.2K to around 12.5K over the quarter.
AfroMode: outfits inspiration had more modest download numbers, beginning at 606 in late September and tapering off to 401 by the end of December.
Fashion Nova saw a steady rise in downloads, with numbers increasing from 272 to over 1K by the end of December. Active users also grew from 4K to approximately 5.4K during the same period.
Format showed significant jumps in weekly downloads, starting at 248 in late September and reaching 914 by late December.
For more detailed insights and data, visit Sensor Tower.
