AI Insights · Timothy · January 2022
Top 5 Apparel Apps in Latin America Q4 2021 Performance
A look into the weekly downloads, revenue, and active user trends of the top 5 apparel apps in Latin America during Q4 2021, based on Sensor Tower data.
In the fourth quarter of 2021, the top 5 apparel apps in Latin America showed varied performance metrics, according to Sensor Tower data. Here's a detailed look at their weekly downloads, revenue, and active user trends.
SHEIN - Shopping Online had a strong presence in terms of weekly downloads, peaking at approximately 1.35M in the week of November 8. The app experienced a general downward trend towards the end of the quarter, finishing the year with around 735K downloads in the last week of December. Weekly active users also saw significant activity, with a peak of 15.6M in the week of November 8. The numbers slightly decreased towards the end of the quarter, settling at about 13M in the final week.
Lojas Renner - Comprar Roupas saw its weekly downloads peak at around 243K in mid-November. However, the downloads gradually declined, reaching approximately 96K in the last week of December. The app's weekly active users peaked at around 2.52M in the week of November 22, and ended the quarter with roughly 1.94M active users.
Nike: Shoes, Apparel, Stories demonstrated a steady increase in weekly downloads, reaching about 145K in the final week of December. Weekly active users fluctuated throughout the quarter, peaking at 581K in the week of November 22 before ending the year at approximately 404K.
Riachuelo – Comprar roupas experienced fluctuating weekly downloads, peaking at around 163K in late September and decreasing to approximately 91K by the end of December. The app's weekly active users followed a similar trend, peaking at around 1.05M in early October and declining to approximately 788K in the last week of December.
C&A: Moda Masculina e Feminina saw its weekly downloads peak at around 130K in late November, before declining to approximately 65K in the final week of December. The app's weekly active users reached a peak of 829K in the week of November 22 and decreased to around 381K by the end of the quarter.
These trends reflect the dynamic nature of the apparel app market in Latin America during Q4 2021. For more detailed insights, visit Sensor Tower.
