AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Kenya Q4 2021
Explore the performance metrics of the top 5 apparel apps in Kenya for Q4 2021, including weekly downloads and active users, as sourced from Sensor Tower.
In the fourth quarter of 2021, the top 5 apparel apps in Kenya showed varied performance trends in terms of weekly downloads and active users, as per data from Sensor Tower.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting at 2.7K in late September and dropping to around 1K by late October. However, there was a notable recovery mid-November, with weekly downloads peaking at approximately 1.8K by mid-December. Active users fluctuated throughout the quarter, starting at 15.4K in late September and ending at around 14.7K by the end of December.
Namshi - We Move Fashion saw a significant decrease in weekly downloads early in the quarter, from 924 at the end of September to 163 by late October. The app showed signs of recovery in November, with downloads reaching a high of 812 in the week of December 20. Active users followed a similar trend, starting at 950 in late September and reaching a peak of 817 in the same week of December.
Fashion Nova - Online Shopping had a relatively stable performance in weekly downloads, with minor fluctuations. Downloads started at 1.2K at the end of September, dipped to 247 in early December, and then increased to 606 by mid-December. Active users maintained a more consistent trend, beginning at 4.7K in late September and ending at 3.5K by the end of December.
ASOS - Discover Fashion Online experienced a steady flow of weekly downloads, starting at 406 and maintaining a range between 137 and 441 throughout the quarter. Active users showed slight growth, beginning at 3.5K in late September and peaking at around 3.7K in late November before stabilizing at 3.5K by the end of December.
Myntra - Fashion Shopping App had a modest performance in weekly downloads, starting at 671 in late September and fluctuating between 102 and 269 throughout the quarter. Active users displayed a stable trend, starting at 10.1K in late September and ending at approximately 8.9K by the end of December.
For more detailed insights and data, visit Sensor Tower.
