Top 5 Apparel Apps in Croatia Q4 2021 Performance Review

In the fourth quarter of 2021, the top 5 apparel applications in Croatia demonstrated diverse performance trends across downloads and active users. Below is a detailed review of each app's performance during this period.

Zalando – Online fashion saw a notable increase in weekly downloads, peaking at around 15K in the week of October 25. Despite fluctuations, the app maintained a strong presence with downloads ranging from 2.1K to 10.9K throughout the quarter. Active users also showed a positive trend, starting at approximately 28K in late September and peaking at around 57K in mid-December before slightly declining to 51K by the end of the year.

BestSecret experienced a significant surge in weekly downloads, reaching around 14K in mid-November. This was accompanied by a steady increase in active users, which grew from approximately 17K at the beginning of the quarter to a peak of 34.7K in late November, before settling at around 26K by the end of December.

ABOUT YOU Online Fashion Shop maintained consistent weekly downloads, peaking at approximately 12.4K in mid-November. The app also saw a notable rise in active users, starting at around 44.5K at the end of September and reaching a high of 56.2K in mid-November, before a slight decline to approximately 43K by the end of the year.

ZARA had a steady performance in weekly downloads, with a notable peak of around 6K in late November. The app's active users showed consistent engagement, starting at approximately 23.7K and peaking at around 33.4K in late November before stabilizing around 23.3K by the end of December.

efootwear.eu online shoe store displayed a varied trend in weekly downloads, peaking at around 3.1K in mid-December. Active users increased steadily, beginning at approximately 4.8K at the end of September and reaching a peak of 6.8K in late November, before maintaining around 6.3K towards the end of December.

For more detailed insights and data, visit Sensor Tower.