Top 5 Apparel Apps Performance in Guatemala, Q4 2021

In Q4 2021, the top 5 apparel apps in Guatemala showcased varied performance trends in terms of weekly downloads and active users. Here’s a closer look at how each app performed:

SHEIN-Shopping Online saw a notable fluctuation in weekly downloads, starting from 5K in late September and peaking at 8.4K in the first week of November. By the end of December, downloads had decreased to about 4.7K. Active users for SHEIN consistently grew from 73.4K to 93.8K over the quarter, reflecting a steady increase in user engagement.

Zara experienced a gradual rise in weekly downloads, beginning at 443 in late September and reaching 943 in early December. The number of active users also showed a positive trend, rising from 3.9K to 4.7K during the same period, indicating a growing user base.

For BERSHKA: Fashion & trends, weekly downloads fluctuated with a low of 418 in mid-October and a high of 846 at the end of November. Active users increased from 3.7K to 4.5K by mid-November before stabilizing around 3.9K by the end of December.

Distefano Shop showed a steady increase in weekly downloads, starting from 275 in late September and peaking at 1K in mid-November. However, there was no data available for active users.

PULL&BEAR: Fashion and Trends showed a varied download pattern, starting with 359 in late September, peaking at 793 in mid-November, and ending at 575 in late December. Active users for PULL&BEAR increased from 1.8K to 2.3K by mid-November and then stabilized around 2K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.