Top 5 Apparel Apps in Greece in Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 apparel apps in Greece demonstrated varied performance metrics on a unified platform, covering both iOS and Android users. Here’s a closer look at the weekly downloads, active users, and overall trends for each app, based on data from Sensor Tower.

ABOUT YOU Online Fashion Shop saw notable fluctuations in its weekly downloads, peaking at approximately 42K in mid-October and dropping to around 5.7K by late December. Active users also showed an upward trend initially, reaching about 98K in late October, before stabilizing around 81K towards the end of the quarter.

SHEIN - Shopping Online had a different trajectory, with weekly downloads experiencing a gradual decline from around 16K in early October to approximately 4.3K in mid-December, before a slight uptick to 6.7K in the final week of December. Active users for SHEIN started the quarter strong at 320K, saw a peak of 366K in early November, and ended the quarter at around 292K.

efootwear.eu online shoe store maintained a relatively steady performance in weekly downloads, ranging from about 3.8K to 7.3K throughout the quarter. Active users increased consistently, starting at 16K and growing to around 24K by the end of December.

H&M - we love fashion experienced a significant spike in weekly downloads in mid-October, reaching approximately 10.5K, before stabilizing around 5K in December. Active users showed a steady increase, starting at 71K in late September and peaking at around 98K in early October, before leveling off around 82K by the end of the quarter.

adidas: Shop Shoes & Clothing had a consistent download rate, with weekly figures fluctuating between 2.9K and 7.3K. Active users for adidas also showed a stable pattern, starting at 32K and increasing to approximately 43K in early November, then maintaining around 35K towards the end of December.

For more detailed insights and analysis on app performance, visit Sensor Tower.