AI Insights · Timothy · January 2022
Top 5 Apparel Apps in Ghana: Q4 2021 Performance
Discover the performance trends of the top 5 apparel apps in Ghana during Q4 2021, including weekly downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top 5 apparel applications on a unified platform in Ghana. Data from Sensor Tower reveals varying trajectories in downloads, revenue, and active user metrics for these popular apps.
AfroMode: outfits inspiration
AfroMode: outfits inspiration by Arno Arobase showed a consistent download rate throughout the quarter. Weekly downloads started at around 700 in late September and peaked at 876 in the first week of November. However, the numbers gradually declined towards the end of December, reaching approximately 483 downloads per week.
Latest African Fashion Styles
Latest African Fashion Styles from Nine Ten experienced a fluctuation in weekly downloads. The app saw a significant peak in the first week of December with about 499 downloads, but the numbers fell to 336 by the end of the month. Overall, the download trend was relatively stable, with minor ups and downs throughout the quarter.
African Dresses
African Dresses by Master Apps - Fashion, Lifestyle, Recipes had a more modest download performance. The app started the quarter with 372 weekly downloads, peaking at 397 in the first week of November. The numbers fluctuated slightly but generally hovered around 300 downloads per week, ending the year at 261.
SHEIN-Shopping Online
SHEIN-Shopping Online by Roadget Business PTE. LTD. had a notable presence in Ghana. Weekly downloads peaked at 413 in late November, although they dipped to 180 in the week of December 20. Active users for SHEIN showed a steady increase, starting at 1.7K in late September and reaching 2K by the end of December, indicating sustained user engagement.
Zara
Zara by Inditex also displayed a steady performance. Weekly downloads saw a peak of 285 in early December, while active users climbed from 820 in late September to just over 1K by the end of the year. This indicates a growing interest and engagement with the app over the quarter.
For more detailed insights and data, visit Sensor Tower.
