Top 5 Apparel Apps in France Q4 2021: Performance Overview

During the fourth quarter of 2021, the top 5 apparel apps in France, as tracked by Sensor Tower, showed varying trends in weekly downloads and active users. Here's a closer look at how each app performed across both iOS and Android platforms.

SHEIN - Shopping Online saw a notable decline in weekly downloads, starting at approximately 95K in late September and ending the year at around 59K. Active users initially increased from 2.36M to a peak of 2.64M in late November, before gradually declining to about 1.94M by the end of December.

Zalando – Online fashion experienced a peak in weekly downloads in early November, reaching 58K, but this number dropped to around 29K by the end of December. Active users showed a similar trend, peaking at approximately 1.08M in late November and then decreasing to about 766K by the end of the quarter.

Nike: Shoes, Apparel, Stories had relatively stable weekly downloads, fluctuating between 30K and 42K throughout the quarter. Active users saw a notable increase in late November, peaking at around 617K, before declining to approximately 373K by the end of December.

ASOS - Discover Fashion Online experienced a peak in weekly downloads in late November at about 40K, but this figure dropped to around 20K by the end of December. Active users followed a similar pattern, reaching a peak of approximately 502K in late November before declining to around 291K by the end of the year.

JD Sports saw a steady increase in weekly downloads, from about 16K in late September to a peak of approximately 37K in mid-December. Active users also showed a positive trend, increasing from around 102K in late September to about 142K by the end of December.

For more detailed insights into the performance of these and other apps, visit Sensor Tower.