Top 5 Apparel Apps Performance in Europe Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps in Europe showed varied performance trends in downloads and active users on the unified platform. The data, sourced from Sensor Tower, highlights the dynamics of the region's apparel app market.

SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at 837K in late September and gradually declining to 516K by the end of December. Despite this, weekly active users remained robust, peaking at over 21M in early November before seeing a gradual decline to approximately 16.6M by the end of the year.

Zalando – Online fashion saw consistent weekly downloads, with a notable peak of 410K in late November. Active users for Zalando increased significantly, starting at 5.8M in late September and reaching a high of 8M in late November, before tapering off to around 5.9M by the end of December.

H&M - we love fashion maintained a steady download rate, with a peak of 453K in late November. Active user numbers also showed an upward trend, starting at 7.2M in late September and peaking at approximately 8.6M in late November, before declining to around 6.6M by the end of December.

ABOUT YOU Online Fashion Shop displayed a mixed performance in downloads, peaking at 429K in mid-November and then dropping to 198K by the end of December. The app's active users increased steadily, starting at 1.8M in late September and peaking at 2.3M in mid-November, before settling at around 1.9M by the year's end.

ZARA had a notable spike in downloads, reaching 544K in late November. Active users for ZARA increased from 2.9M in late September to a peak of over 4M in late November, ending the year with approximately 2.9M active users.

For more detailed insights and data, visit Sensor Tower.