AI Insights · Timothy · December 2021
Top 5 Apparel Apps in Spain Q4 2021 Performance
Explore the performance of the top 5 apparel apps in Spain during Q4 2021, including download and active user trends.
In the fourth quarter of 2021, the top 5 apparel apps in Spain experienced varied performances in terms of downloads and active users. Here’s a detailed look at each app's trends based on Sensor Tower data.
SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter. Starting with approximately 76.8K downloads in late September, the app peaked at around 90.2K in the week of November 8 before ending the year with 46.7K downloads in the last week of December. Active users for SHEIN showed a general decline from 1.79M at the beginning of the quarter to 1.64M by the end, despite a peak at 2.19M in early November.
Zalando – Online fashion experienced a steady download rate, starting at 38.6K in late September and reaching a high of 63K in mid-October. Downloads then declined to 34.5K by the end of December. Active users for Zalando showed a notable increase from 513K at the beginning of the quarter to a peak of 680K in late November, finishing the year at 478K.
ZARA had a stable download performance, starting at 22.9K and peaking at 75.3K in the week of November 22. The app closed the year with 29.5K downloads. Active users for ZARA saw a significant rise from 316K at the beginning of the quarter to a high of 488K in late November, before ending December at 324K.
Nike: Shoes, Apparel, Stories exhibited fluctuating download numbers, beginning with 30.8K in late September and peaking at 38.6K in the week of November 22, then closing the quarter at 26.2K. Active users for Nike started at 210K, peaked at 281K in late November, and ended the year at 156K.
H&M - we love fashion showed a steady download trend, starting at 17.6K and reaching a high of 28.5K in the last week of December. Active users for H&M began the quarter at 706K, peaked at 884K in late November, and concluded the year at 670K.
These insights provide a snapshot of how these top apparel apps performed in Spain during Q4 2021. For more detailed insights and data, visit Sensor Tower.
