Top 5 Apparel Apps in Ecuador Q4 2021

During the fourth quarter of 2021, the top 5 apparel apps in Ecuador exhibited various trends in downloads and active users. Here’s a closer look at how SHEIN - Shopping Online, BERSHKA, ZARA, PULL&BEAR, and Fashion Nova - Online Shopping performed.

SHEIN - Shopping Online saw a relatively stable trend in weekly downloads, starting with around 11.8K at the end of September and peaking at approximately 16.3K in early November. Towards the end of December, downloads dropped to about 9.6K. The app's weekly active users experienced a slight increase overall, beginning at around 151.6K and reaching a high of 178K by the end of December.

BERSHKA had a varied download pattern, starting at 2.3K at the end of September and fluctuating throughout the quarter, ending the year with about 1K downloads. Active users followed a downward trend, starting at 11.6K in late September and dropping to around 8.1K by the end of December.

ZARA experienced a notable spike in downloads mid-October, reaching up to 2.1K, before stabilizing around 1.2K in the last week of December. The app’s active users saw an increase from approximately 4.8K at the end of September to around 6.2K by the end of December.

PULL&BEAR downloads showed a consistent decline over the quarter, starting at 1.8K and decreasing to about 879 downloads by the end of December. Active users also trended downwards, from 5K in late September to approximately 3.8K in the last week of December.

Lastly, Fashion Nova - Online Shopping downloads started at 1.6K in late September, with a steady decline to around 528 downloads by the end of December. The app’s active users followed a similar pattern, decreasing from 4.7K to about 3.4K over the same period.

For more detailed insights and data, visit Sensor Tower.