Top 5 Apparel Apps in Denmark Q4 2021 Performance Overview

In the fourth quarter of 2021, the top 5 apparel apps in Denmark showcased varying performance metrics in downloads, revenue, and active users. Here’s a closer look at the trends for each app, based on data from Sensor Tower.

Zalando – Online fashion had a consistent download rate throughout the quarter. Weekly downloads fluctuated, peaking at around 7.2K in late November. Active users saw an upward trend mid-quarter, reaching approximately 233K in the week of November 22, before stabilizing around 169K by the end of December.

H&M - we love fashion experienced a significant increase in downloads during the week of November 22, hitting 9.6K. Active users also saw a spike during the same period, reaching 156K, before declining to around 118K by the end of December.

ONLY STORES showed a notable rise in downloads in late October, with a peak of approximately 7.4K. Active users mirrored this trend, climbing to 17.3K by the end of November, and maintaining stability at around 16K towards the end of the quarter.

ASOS - Discover Fashion Online saw steady download numbers, with a peak of 3.7K in the week of November 22. Active users increased gradually, reaching around 38.4K by late November, before slightly dropping to 33.4K by the end of December.

NA-KD - Shop Fashion Online had a surge in downloads towards the end of the quarter, peaking at approximately 3.2K in the last week of December. Active users showed a consistent trend, reaching around 14.1K by the end of the year.

These insights from Sensor Tower highlight the dynamic landscape of apparel apps in Denmark. For more detailed data and analysis, visit Sensor Tower.