Top 5 Apparel Apps Performance in Colombia Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps in Colombia showed varied performance trends in terms of weekly downloads and active users. Below is a detailed look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a significant fluctuation in weekly downloads, starting at approximately 38.9K in late September and peaking at 41.2K in mid-October. However, by the end of December, the downloads had decreased to around 8.7K. The app's weekly active users reached a high of about 681.8K in early November before stabilizing at around 554.2K by the end of December.

adidas: Shop Shoes & Clothing saw a steady download rate, beginning with roughly 20K downloads in late September and ending the quarter with around 13.3K downloads. The app’s active user base was relatively stable, starting at approximately 177.2K and fluctuating slightly to end at around 172.4K by the last week of December.

ZARA showed a modest but consistent download performance, with numbers ranging from 2.3K to 4.7K throughout the quarter. Similarly, its weekly active users remained stable, starting at around 18.4K and ending at approximately 21.3K.

Airycloth - Women's Fashion experienced a notable decline in weekly downloads over the quarter. Starting at around 3.1K downloads in late September, the numbers peaked at 6.9K in early November but dropped sharply to just 16 by the end of December. Its weekly active users also saw a downturn, beginning at approximately 6.4K and ending the quarter with around 2.4K.

BERSHKA maintained a stable download rate, starting at about 1.7K and peaking at 2.7K in late November. Active users showed a steady increase, beginning at approximately 13.2K and ending the quarter at around 13.9K.

For more detailed insights into app performance and trends, visit Sensor Tower.