AI Insights · Timothy · January 2022
Top 5 Apparel Apps in Chile Q4 2021 Performance Overview
Discover the performance trends of the top 5 apparel apps in Chile during Q4 2021, including weekly downloads and active users.
In Q4 2021, the top 5 apparel applications in Chile saw varied performance trends. Here is an overview of their weekly downloads and active users, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a significant fluctuation in weekly downloads, peaking at around 68K in early November and then dipping to approximately 19K by mid-December. Weekly active users for the app remained relatively stable, with a slight peak at 1.4M in early November before settling around 1.2M by the end of December.
adidas: Shop Shoes & Clothing had a more consistent pattern in weekly downloads, starting at around 8.9K and reaching a high of about 10.2K in early October. However, there was a noticeable drop to around 3.3K by late October. Active users showed a similar trend, starting at 93K, peaking at 98K in early October, and then declining to roughly 69K by the end of December.
ZARA saw steady weekly downloads, with a slight peak at approximately 8.6K in late November and again at around 8.4K in mid-December. Active users displayed a growth trend, peaking at around 45K in mid-December.
FARFETCH - Shop Luxury Fashion witnessed modest weekly downloads, peaking at about 4K in mid-October and then stabilizing around 2.5K by the end of December. Active users for the app showed a steady pattern, maintaining around 6K to 7K throughout the quarter.
Fashion Nova - Online Shopping had a relatively stable weekly download rate, starting at around 3.2K and ending the quarter at approximately 1.7K. Active users remained consistent, fluctuating between 8K and 9.5K throughout the period.
For more in-depth insights and detailed analysis, visit Sensor Tower.