AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Switzerland Q4 2021
Discover the performance trends of the top 5 apparel apps in Switzerland during Q4 2021, including weekly downloads and active users.
In the fourth quarter of 2021, the top 5 apparel apps in Switzerland showed varying performance trends in terms of weekly downloads and active users, based on data from Sensor Tower.
Zalando – Online fashion experienced a notable peak in weekly downloads, reaching approximately 10.9K in the week of November 22. The app's active users saw a significant increase, peaking at around 253K in the same week, before a gradual decline to approximately 173K by the end of December.
SHEIN - Shopping Online had a diverse trend in downloads, starting with around 7.2K in late September and fluctuating throughout the quarter, peaking at approximately 7.3K in early October. The app's active users showed a slight decline from 120K to about 98K by the end of December.
H&M - we love fashion saw a spike in downloads, reaching about 8.9K in the week of November 22. Active users for H&M increased to approximately 182K in the same week, before declining to around 135K by the end of December.
BestSecret had a significant surge in weekly downloads, peaking at approximately 10.9K in mid-November. The app's active users also increased, peaking at around 24.6K in the same period, with a slight decline to about 20.5K by the end of the quarter.
ABOUT YOU Online Fashion Shop demonstrated a moderate increase in downloads, with a peak of approximately 6.2K in mid-November. The active users showed a gradual increase, peaking at around 30.3K in late October, before stabilizing around 26.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
