Top 5 Apparel Apps Performance in Bulgaria Q4 2021

In the fourth quarter of 2021, the top 5 apparel applications in Bulgaria showed varied performance trends across weekly downloads and active users. Here’s a detailed look at their metrics, based on data from Sensor Tower.

ABOUT YOU Online Fashion Shop experienced fluctuating weekly downloads, starting at approximately 5.6K in late September and peaking at 11.2K in early November. The app saw a steady increase in active users, reaching a high of nearly 146K in the week of November 8, before settling at around 121K by the end of December.

efootwear.eu online shoe store showed a similar trend in weekly downloads, starting at about 4.6K and peaking at 8.3K in mid-November. Active users saw a significant rise, beginning at around 21.6K in late September and reaching a peak of 29K in mid-November, before stabilizing at approximately 22.5K by the end of the quarter.

Fashion Days saw notable spikes in weekly downloads, peaking at 16.8K in mid-November. Active users increased from around 28.7K in late September to nearly 49.5K in mid-November, before experiencing a decline to about 27.5K by the end of December.

MODIVO - Moda i zakupy online had a consistent rise in weekly downloads, starting at 2.1K in late September and peaking at 4.6K in mid-November. Active users also showed growth, beginning at approximately 5.6K and reaching nearly 9.8K by the week of December 20.

CCC shoes & bags - online shop experienced moderate weekly downloads, with a peak of around 3.3K in mid-October. Active users started at approximately 5.1K and saw a peak of around 6.3K in mid-November, before declining to about 4.6K by the end of December.

For more detailed insights and data, visit Sensor Tower.