Top 5 Apparel Apps in Belgium Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 apparel applications in Belgium showcased varying trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a detailed look at their performance:

Zalando – Online fashion saw a consistent increase in weekly downloads, peaking at approximately 17.4K in the week of November 22. The app's weekly active users also reflected a similar trend, reaching around 395K in the same week but experiencing a dip towards the end of the quarter to approximately 288K.

SHEIN - Shopping Online had a noticeable fluctuation in weekly downloads, starting at around 14.4K at the beginning of October and dropping to roughly 6.4K by mid-December. However, it rebounded to about 10K in the final week of December. Weekly active users for SHEIN also showed a declining pattern from approximately 299K in late September to around 245K by the end of December.

H&M - we love fashion experienced varied weekly downloads, with a peak of about 9.9K in mid-October. Weekly active users had a notable increase in the week of November 22, reaching around 242K, but this number decreased to approximately 184K by the end of December.

Nike: Shoes, Apparel, Stories showed a steady performance in weekly downloads, peaking at around 7.9K in the week of November 22. The app's weekly active users also saw growth during this period, reaching about 92K in late November before declining to approximately 76K by the end of December.

ABOUT YOU Online Fashion Shop had a significant spike in weekly downloads, peaking at roughly 9.4K in mid-November. Weekly active users also increased during this period, reaching around 47K, before stabilizing at approximately 38K by the end of December.

These insights reflect the dynamic nature of user engagement and app adoption in the apparel sector in Belgium for Q4 2021. For more detailed analytics and insights, visit Sensor Tower.