Top 5 Apparel Apps Performance in Austria Q4 2021

During the fourth quarter of 2021, the top 5 apparel apps in Austria showed varied performance in terms of weekly downloads and active users. Here's a detailed look at how each app fared, based on data from Sensor Tower.

Zalando – Online fashion saw a notable increase in weekly downloads, peaking at 12.7K during the week of November 22. However, downloads declined towards the end of the quarter, reaching 4.9K in the final week of December. Active users also fluctuated, starting at 120K in late September and peaking at 167K in late November, before decreasing to 104K by the end of December.

BestSecret experienced a significant rise in weekly downloads, reaching 15.2K in mid-November. This upward trend was mirrored in its active users, which grew from 26.5K in late September to 39.2K by late November, before settling at around 27.2K at the end of December.

H&M - we love fashion had a peak in weekly downloads of 9.4K in mid-October, with a steady decline to around 4K by the end of December. The app's active users peaked at 120K in late November, declining to approximately 93K by the end of the year.

SHEIN - Shopping Online saw its weekly downloads peak at 7.5K in late September, with a noticeable drop to around 3.6K by the end of December. Active users showed a similar trend, starting at 103K in late September, peaking at 110K in late November, and decreasing to about 81K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a peak in weekly downloads of 8.4K in mid-November, followed by a decline to around 3.2K by the end of December. Active users increased from 35.8K in late September to 45.4K in mid-November, before dropping to approximately 34.5K in the final week of December.

For more detailed insights and data, visit Sensor Tower.