AI Insights · Timothy · January 2022
Top 5 Apparel Apps Performance in Africa Q4 2021
Discover the performance of the top 5 apparel applications on a unified platform in Africa during Q4 2021, including metrics on weekly downloads and active users.
During the fourth quarter of 2021, the top 5 apparel applications in Africa showed varied performance trends in terms of weekly downloads and active users. The data, provided by Sensor Tower, highlights the engagement levels of these popular apps.
SHEIN-Shopping Online saw a fluctuating trend in weekly downloads, starting strong with around 124K in late September, peaking at approximately 134K in early October, but then experiencing a decline to about 53K by late November. The app's weekly active users followed a similar pattern, starting at around 821K and peaking at over 1M in late November before dropping to 746K by the end of December.
Zara maintained a steady increase in weekly downloads, beginning with about 12.4K and rising to approximately 16.2K by the end of December. The app exhibited consistent growth in weekly active users, starting at around 116K and reaching over 129K by the end of the quarter.
H&M MENA - Shop Fashion Online experienced significant fluctuations in weekly downloads, peaking at about 36.9K in early November and then dropping to approximately 9.7K by the end of December. Active users for the app showed a similar trend, starting at 105K and peaking at around 116K in early November before declining to about 79K by the end of the year.
Modanisa: Modest Hijab Fashion had a varied performance in weekly downloads, peaking at around 30.3K in early November but later declining to approximately 5.9K by the end of December. The app's weekly active users followed a downward trend, starting at around 40.7K and ending the quarter at about 30K.
Max Fashion - ماكس فاشون showed a consistent pattern in weekly downloads, with a peak of about 13K in early November and a slight decline to approximately 7.6K by the end of December. The app's active users displayed steady growth, starting at around 32.5K and reaching about 39K in early November before stabilizing around 32.5K by the end of December.
For more detailed insights and data on these apps, visit Sensor Tower.
