AI Insights · Timothy · December 2021
Top 5 iOS Shopping Apps in South Africa Q4 2021
Discover the performance of the top 5 iOS shopping apps in South Africa during Q4 2021, including trends in weekly downloads and active users.
In the fourth quarter of 2021, the top 5 shopping apps on the iOS platform in South Africa showcased varying performance trends in weekly downloads and active users. Here’s a detailed look at their performance:
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads. Starting with around 10.7K downloads at the end of September, the app peaked at approximately 13.9K in mid-November before declining to 4.8K by the end of December. Weekly active users also demonstrated a fluctuating pattern, starting at 93.8K, peaking at about 114.7K in late November, and then dropping to 79.2K by the end of the year.
Takealot - Mobile Shopping App experienced a steady increase in weekly downloads, reaching a high of around 13K in the week of November 22. Downloads then stabilized around 5.8K towards the end of December. The app's active users started at 79.6K in late September, peaked at 115.6K in late November, and concluded the quarter at 87.7K.
Superbalist.com | Fashion App showed a gradual increase in weekly downloads, rising from 2.9K at the end of September to a peak of 6K in late November, before ending December with approximately 3K downloads. Active users saw a consistent upward trend, starting at 21K and peaking at about 25.7K in late November, followed by a slight decline to 21.4K by the end of December.
Checkers Sixty60 had a more stable download trend, with weekly downloads fluctuating between 2.9K and 4.4K throughout the quarter. Active users started at 38.8K in late September, peaked at around 40.5K in early December, and ended the year at approximately 38.2K.
Pick n Pay asap! exhibited a steady increase in weekly downloads, peaking at about 3.7K in the week of November 22, before stabilizing around 2.7K towards the end of December. Active users followed a similar trend, starting at 7K, peaking at around 8.9K in late November, and then maintaining around 8.1K by the end of December.
These insights were gathered from Sensor Tower, and more detailed analytics can be found on their platform.
