AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Sweden for Q4 2021
Explore the performance of the top 5 shopping apps on the iOS platform in Sweden during Q4 2021, including trends in weekly downloads, active users, and more.
During the fourth quarter of 2021, the top five shopping apps on the iOS platform in Sweden demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared, based on data from Sensor Tower.
Zalando – Online fashion saw its weekly downloads fluctuate throughout Q4. Starting with 5.0K downloads in late September, the app peaked at 7.3K in the week of November 22 before gradually declining to around 4.0K by the end of December. The app's weekly active users increased steadily from approximately 100K to 137K in late November, before decreasing to just under 100K by the end of the quarter.
H&M - we love fashion experienced significant spikes in weekly downloads, particularly in the week of November 22, reaching 15.9K. The app's active user base also saw a notable increase, peaking at 123K in the same week. However, there was a slight decline towards the end of the quarter, with active users dropping to around 92K.
Amazon showed a consistent increase in weekly downloads, starting at 2.9K in late September and growing to 6.3K by the end of December. Active users for Amazon remained strong throughout the quarter, starting at 120K and peaking at 141K in the week of December 20, before settling at 134K by the end of the period.
BestSecret had a notable surge in weekly downloads, particularly in mid-November, where it peaked at 14.9K. Active users also saw a significant increase, starting from 20.9K in late September to a peak of 44.1K in mid-November. The number of active users slightly declined towards the end of the quarter, finishing at around 31K.
SHEIN - Shopping Online maintained steady weekly downloads, with minor peaks and troughs, ending the quarter with 4.3K downloads. The app’s active users started at 201K in late September, peaking at 219K in the week of November 22, before seeing a decline to 166K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
