AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Romania Q4 2021
Discover the performance of the top 5 shopping apps on iOS in Romania during Q4 2021. eMAG.ro led the way in downloads and active users, while other apps like ABOUT YOU Online Fashion Shop and Lidl Plus also showed notable trends.
The fourth quarter of 2021 saw significant activity in the shopping app category on iOS in Romania. Data from Sensor Tower reveals how the top 5 shopping apps performed in terms of weekly downloads and active users.
eMAG.ro saw a remarkable increase in weekly downloads, peaking at 19K in the week of November 8. This surge was accompanied by a rise in weekly active users, which grew from 143K at the start of the quarter to a high of 195K in the same week. The app maintained a strong presence throughout the quarter, ending with 154K active users in the final week of December.
ABOUT YOU Online Fashion Shop experienced a notable increase in weekly downloads early in the quarter, reaching 12K in the week of November 1. This was reflected in its active user base, which grew from 61K at the beginning to a peak of 79K in the week of November 8. Although there was some fluctuation, the app ended the quarter with 66K active users.
efootwear.eu online shoe store also saw a significant rise in weekly downloads, peaking at 11K in the week of November 8. The app's active user count followed a similar trend, increasing from 12K at the start of the quarter to 26K in the same week. By the end of December, the app had around 17K active users.
Lidl Plus maintained a steady download rate throughout the quarter, with weekly downloads peaking at around 5.2K in the week of November 29. Its active user base showed consistent growth, rising from 47K at the beginning to a peak of 54K in the week of November 1, and ending the quarter with approximately 44K active users.
Fashion Days saw a significant boost in weekly downloads, peaking at 15K in the week of November 8. The app's active user base also grew, reaching a high of 38K in the same week. Despite some fluctuations, Fashion Days ended the quarter with 25K active users.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in Romania on iOS. For more detailed analysis and insights, visit Sensor Tower.
