AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Portugal, Q4 2021
Discover how the leading shopping apps performed on iOS in Portugal during Q4 2021, based on Sensor Tower data. Learn about trends in downloads and active users for the top 5 apps.
During the fourth quarter of 2021, the top 5 shopping apps on iOS in Portugal exhibited varied performance in terms of downloads and active users. Here's a closer look at the trends for these apps, with data from Sensor Tower.
Vinted: Sell vintage clothes saw a notable fluctuation in weekly downloads, starting strong with over 13K downloads in early October and peaking at around 15.4K mid-month. However, downloads tapered off towards the end of the quarter, dropping to about 6.8K in the final week of December. Active users showed a slight overall decline, starting at approximately 42.5K and ending the quarter at around 42.8K, despite some weekly variations.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads around late October and early November, reaching over 22K. This surge in downloads was mirrored in the active user count, which saw a substantial increase from around 6.5K in late September to a peak of nearly 40K in early November. However, both metrics declined towards the end of the quarter, with downloads falling to about 5K and active users to around 26.8K by the end of December.
Lidl Plus maintained a steady performance throughout the quarter. Weekly downloads saw a gradual decline from around 8.2K at the beginning of October to about 2.2K by the end of December. The number of active users remained relatively stable, fluctuating between 42K and 49K, ending the quarter with approximately 42.5K active users.
Cartão Continente displayed a consistent pattern in downloads, with a noticeable increase in late November, peaking at about 7.2K. Active users followed a similar trend, increasing from approximately 29.8K in early October to a peak of around 37.6K at the end of November, before settling at approximately 31K by the end of December.
SHEIN - Shopping Online had a relatively stable download rate, with minor fluctuations. Downloads ranged from about 2.2K to 4.2K, ending the quarter at around 4.1K. The app maintained a high number of active users, starting from approximately 150.4K and closing the quarter with around 124K, despite some weekly declines.
For more detailed insights and data on app performance, visit Sensor Tower.
