Top 5 Shopping Apps on iOS in Nigeria Q4 2021

In Q4 2021, the top 5 shopping apps on iOS in Nigeria showcased varied performance trends in terms of downloads and active users. Here’s a closer look at the weekly data for these apps:

Jumia Online Shopping saw a notable increase in weekly downloads, starting from around 4.2K at the beginning of October and peaking at 17.1K in the first week of November. This rise was accompanied by a steady increase in weekly active users, reaching a peak of approximately 83.7K during the same period. However, the app experienced a decline towards the end of the quarter, with active users dropping to about 50K in the last week of December.

Jiji Nigeria maintained a consistent performance in terms of weekly downloads, fluctuating between 2.5K and 4K throughout the quarter. Weekly active users showed a slight upward trend, rising from around 32.5K at the end of September to approximately 34.8K in mid-December, before slightly declining to 33.2K by the end of December.

AliExpress - Shopping App experienced moderate growth in weekly downloads, starting at 1.7K and reaching up to 2.5K in early November. The app's active users exhibited a similar trend, peaking at approximately 21.6K in the second week of November before declining to around 14.9K by the end of December.

Wish: Shop and Save had a volatile quarter with a significant spike in weekly downloads, reaching up to 2.6K in mid-October, followed by a sharp decline to as low as 263 in the final week of December. Active users also reflected this trend, surging to about 12.3K in early November and then dropping to around 4.6K by year-end.

DHgate-Online Wholesale Stores demonstrated steady growth in downloads, starting at 395 and climbing to 1.2K by the end of November. The app's active users followed a similar pattern, increasing from around 976 in late September to approximately 2.3K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.