Top 5 Shopping Apps on iOS in Croatia Q4 2021

During the fourth quarter of 2021, the top five shopping apps on iOS in Croatia showcased varied performance metrics in terms of weekly downloads, active users, and revenue. Here's a detailed look at their trends based on Sensor Tower data.

Zalando – Online fashion saw a steady increase in weekly downloads, peaking at around 4.6K in the week of October 25. However, the downloads gradually decreased towards the end of the quarter, reaching approximately 749 by the last week of December. Active users also experienced a rise, starting from 4.3K in late September and reaching nearly 9.9K by the end of December.

BestSecret experienced a significant surge in weekly downloads, especially in early November, where downloads peaked at around 3.5K. This was reflected in the active users, which increased from about 5.6K in early October to a peak of 10.2K in late November, before slightly declining to 7.4K by the end of December.

ABOUT YOU Online Fashion Shop had a notable spike in weekly downloads in mid-November, reaching approximately 3.4K. Active users followed a similar trend, peaking at around 14.1K in mid-November. Despite a decline in the following weeks, the app maintained a strong user base, ending the quarter with about 10.9K active users.

ZARA saw consistent weekly downloads throughout the quarter, with a noticeable peak of approximately 2.2K in late November. Active users also showed a steady trend, peaking at around 14.2K in late November before stabilizing at around 10K by the end of December.

AliExpress - Shopping App maintained a stable number of weekly downloads, with a notable increase in early November, reaching about 2K. Active users saw a significant rise, peaking at approximately 49.6K in early November before stabilizing around 39.2K by the end of December.

These insights provide a snapshot of the dynamic shopping app landscape in Croatia. For more detailed analytics and insights, visit Sensor Tower.