Top 5 Shopping Apps on iOS in Greece - Q4 2021

In the fourth quarter of 2021, the top 5 shopping apps on the iOS platform in Greece displayed varied performance metrics. Here’s a detailed look at their weekly downloads and active user trends, based on data from Sensor Tower.

ABOUT YOU Online Fashion Shop saw a mixed trend in downloads, starting strong with over 10K weekly downloads in early October but experiencing a decline to around 3.8K by early December. Active users followed a similar pattern, peaking at 27.8K in late October and then decreasing to approximately 22K by the end of December.

SHEIN - Shopping Online maintained a consistent download rate, ranging between 1.6K to 2.5K weekly. Active users fluctuated slightly, peaking at 98.7K in early November and ending the quarter with around 78.6K weekly active users.

ZARA experienced steady weekly downloads, averaging around 1.2K to 1.5K. Active users showed a notable increase in late November, reaching 14.6K, before stabilizing around 9.7K to 10.8K towards the end of December.

H&M - we love fashion had a significant spike in downloads in mid-October, reaching over 2.3K, but generally hovered around 1K to 1.2K for the remainder of the quarter. Active users remained relatively stable, peaking at 23.9K in mid-October and ending the quarter with around 19.3K.

Lyst: Shop Fashion Brands saw a peak in downloads at 2.1K in early November but experienced a decline towards the end of the quarter, dropping to around 944 weekly downloads. Active users increased steadily from 2.3K in late September to a peak of 4.3K in mid-November, before settling at around 3.3K by the end of December.

These insights underscore the dynamic nature of the shopping app market in Greece. For more detailed analytics and insights, visit Sensor Tower.