Top 5 Shopping Apps on iOS in Ghana Q4 2021

The fourth quarter of 2021 saw interesting trends in the performance of the top shopping apps on iOS in Ghana. Below, we delve into the weekly downloads and active user metrics for these apps, based on data from Sensor Tower.

Jumia Online Shopping from Africa Internet Group experienced fluctuations in weekly downloads, starting at around 2.6K in late September and peaking at 4.3K in the first week of November. The app's weekly active users also saw a rise, from approximately 22.4K at the beginning of the quarter to a peak of 26.7K in early November, before stabilizing around 23K towards the end of December.

KiKUU: Online Shopping Mall maintained relatively steady weekly downloads, with a slight increase from 1.6K in late September to about 1.9K in early November. The app's weekly active users showed a similar pattern, starting at 17.5K and peaking at 18.6K in mid-November, before leveling off around 17.7K by the end of December.

Alibaba.com saw a varied trend in weekly downloads, beginning with 1.5K in late September, dipping to around 500 in early October, and rising again to 1.6K in mid-December. The weekly active users for Alibaba.com showed an initial decline from 22.8K to 17.7K by mid-October, followed by a peak of 26.6K in mid-December, and ending the year around 20.1K.

Amazon Shopping had consistent weekly downloads, hovering around 450-530 throughout the quarter. Weekly active users remained stable, starting at 24.6K in late September and maintaining a range between 25K and 26K throughout the quarter.

AliExpress - Shopping App exhibited low but consistent weekly downloads, starting at 489 in late September and remaining around 400-500 throughout the quarter. Weekly active users for AliExpress began at 6.7K, peaked at around 6.9K in mid-October, and ended the quarter close to 6K.

These insights provide a snapshot of the shopping app landscape on iOS in Ghana for Q4 2021. For more detailed analytics and insights, visit Sensor Tower.