AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Europe Q4 2021
Explore the performance of the top 5 shopping apps on iOS in Europe during Q4 2021, including download numbers and active user trends.
During the fourth quarter of 2021, the top shopping applications on iOS in Europe demonstrated varied performance in terms of downloads and active user metrics. Here, we delve into the specifics for each app.
SHEIN - Shopping Online had a dynamic quarter with weekly downloads starting at approximately 294K and peaking at around 305K in early November. However, by late December, downloads dipped to roughly 234K. Active users for the app saw a high of about 10.4M in early November, but this number gradually decreased to around 8.1M by the end of December.
AliExpress - Shopping App experienced notable fluctuations in weekly downloads, starting at nearly 168K and reaching a peak of approximately 386K in early November. By the end of December, downloads were close to 201K. Active users followed a similar trend, peaking at about 8.9M in early November and ending the quarter at around 6.5M.
Lidl Plus showed a strong performance with weekly downloads peaking at approximately 291K in late October. However, this number declined to about 117K by the end of December. Active users for Lidl Plus started at around 2.2M and peaked at nearly 2.8M in late November, before ending the quarter at approximately 2.5M.
H&M - we love fashion had a steady flow of weekly downloads, starting at about 158K and seeing a peak of approximately 246K in late November. By the end of December, downloads were around 140K. Active users for the app started at roughly 3.3M and reached a high of about 3.9M in late November, then decreased to around 3M by the end of December.
Zalando – Online fashion maintained consistent weekly download numbers, starting at approximately 138K and peaking at around 203K in late November. By the end of December, downloads were about 123K. Active users began at roughly 2.5M, peaked at around 3.4M in late November, and ended the quarter at approximately 2.5M.
This data, sourced from Sensor Tower, highlights the dynamic nature of app performance in the shopping category for iOS in Europe during Q4 2021. For more detailed insights, visit Sensor Tower.
