AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Europe Q4 2021
Discover the performance trends of the top 5 shopping apps on iOS in Europe during the fourth quarter of 2021, based on Sensor Tower data.
During the fourth quarter of 2021, the top five shopping apps on iOS in Europe showed varied performance trends in terms of weekly downloads and active users. Below is a detailed look at how each app fared during this period.
getir: groceries, food&beyond saw a remarkable rise in weekly downloads, starting from around 150K in late September and peaking at approximately 367K by the end of December. The app also experienced a consistent increase in weekly active users, growing from about 1.5M to 2.7M over the same period.
SHEIN - Shopping Online began the quarter with roughly 294K weekly downloads, fluctuating slightly but ending the year at around 234K. The active user base showed a mixed trend, with a peak of over 10M in early November but then declining to around 8.1M by the end of December.
Vinted: Sell vintage clothes experienced a decline in weekly downloads from about 229K to 174K throughout the quarter. Weekly active users saw a slight increase initially, reaching around 3.6M in early December, but then decreased to approximately 3.3M by the end of the year.
AliExpress - Shopping App had a significant boost in downloads, especially in early November, peaking at around 386K. However, this was followed by a decline, ending the quarter with approximately 201K weekly downloads. Active users showcased a similar pattern, peaking at over 8.9M in early November and then stabilizing around 6.5M by late December.
Lidl Plus showed a strong increase in downloads in mid-October, reaching around 286K, but this number tapered off to about 117K by the end of December. The app maintained a steady active user base, fluctuating slightly but ending the quarter with around 2.5M active users.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.