AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Denmark for Q4 2021
Discover the performance trends of the top 5 shopping apps on iOS in Denmark during Q4 2021, including downloads and active user data.
In Q4 2021, the top 5 shopping apps on the iOS platform in Denmark showcased diverse performance trends. Here is a closer look at their weekly downloads and active user statistics.
Ønskeskyen saw a significant increase in weekly downloads during the quarter, peaking at approximately 12.3K in the week of November 22. However, there was a decline towards the end of the quarter, with downloads dropping to around 1.9K in the final week of December. Active users also followed a similar trend, increasing from 9.3K at the beginning of the quarter to a peak of 26.9K in late November, before decreasing to 13.5K by the end of December.
Netto+ | Scan&Go experienced a notable surge in weekly downloads mid-quarter, reaching 13.1K in the week of October 25. This was followed by a fluctuating trend, ending the quarter with about 1.7K downloads. The number of active users mirrored this pattern, starting at 18.4K and peaking at 33.5K in late October, then settling at around 19.2K by the end of December.
Circle K had a remarkable spike in weekly downloads, hitting 21K in the week of November 22, before tapering off to 870 by the last week of December. Active users also surged to 23.3K in late November from a steady base of around 3K, eventually dropping to 7K by the end of the quarter.
Zalando – Online fashion maintained consistent weekly downloads, generally ranging between 2.5K and 4K, with a peak of nearly 5K in the week of November 22. The app's active user base was robust, increasing from 105.2K at the start of the quarter to a high of 144.3K in late November, before stabilizing at around 104.8K by the end of December.
H&M - we love fashion showed steady weekly downloads, with a notable increase to 6.9K in the week of November 22. Active users started at 85.8K and peaked at 105.5K during the same week, then decreased to 79.8K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
