Top 5 Shopping Apps on iOS in Germany Q4 2021

Performance of Top 5 Shopping Apps on iOS in Germany Q4 2021

In the fourth quarter of 2021, the top shopping applications on iOS in Germany exhibited varied performance in terms of downloads and active users. Here’s a closer look at the trends for Amazon, Kaufland: Supermarket Offers, OTTO - Online Shopping & Möbel, Zalando – Online fashion, and Lidl Plus.

Amazon experienced a consistent flow of downloads throughout the quarter, starting with around 46K in late September and peaking at approximately 56K in the week of November 22. Active users for Amazon remained strong, fluctuating between 1.7M and 1.9M, with a notable peak around the same time as the download surge.

Kaufland: Supermarket Offers saw a significant spike in downloads in late October, reaching a high of 128K. This was followed by a gradual decline, settling at around 24K by the end of December. Active users mirrored this trend, peaking at 267K in early November before stabilizing around 240K towards the end of the quarter.

OTTO - Online Shopping & Möbel maintained a steady download rate, with a noticeable increase in mid-November, hitting approximately 69K. Active users also showed a similar trend, rising from 400K to nearly 590K in the same period before leveling off to around 411K by the end of December.

Zalando – Online fashion exhibited steady download numbers, with a mild increase in the week of November 22 to about 43K. Active users for Zalando saw a gradual rise from 412K in late September to a peak of 588K in late November, before stabilizing around 431K by the end of the quarter.

Lidl Plus displayed consistent download figures, averaging around 25K per week, with minor fluctuations. Active users remained relatively stable, ranging from 361K to 388K, with a slight dip towards the end of December.

These insights are derived from Sensor Tower data, which provides comprehensive app performance metrics. For more detailed analysis and trends, visit Sensor Tower.