AI Insights · Timothy · December 2021
Top 5 iOS Shopping Apps in Switzerland - Q4 2021 Performance
Explore the performance trends of the top 5 shopping apps on iOS in Switzerland for Q4 2021, including downloads, active users, and revenue insights.
In the fourth quarter of 2021, the top five shopping apps on iOS in Switzerland showed varying performance trends in terms of weekly downloads and active users. Here, we break down the key metrics for each app, based on data from Sensor Tower.
Zalando – Online fashion, a popular fashion app, saw its weekly downloads fluctuate, peaking at around 7.7K in late November. Active users also showed a notable increase, reaching approximately 140K in the same period. However, by the end of December, weekly downloads dropped to 4.3K, and active users decreased to around 95.7K.
Joom. Shopping for every day. experienced a significant spike in weekly downloads in early November, hitting close to 9.8K. Active users mirrored this trend, increasing to about 29.8K in early November and peaking at 34.2K in mid-December. By the end of the quarter, downloads had fallen to 1.4K, and active users decreased to approximately 20.2K.
Lidl Plus showed a steady performance in weekly downloads, maintaining figures around 3K to 4K throughout the quarter. Active users, however, saw a consistent increase, starting at 32.1K in late September and rising to around 48.1K by the end of November. Despite a slight dip in December, active users remained strong at approximately 45K by the end of the quarter.
SHEIN - Shopping Online had a relatively stable download rate, with weekly figures ranging between 2.3K and 4K. Active users showed more variability, starting at around 74K in late September, peaking at 80.3K in late November, and then declining to approximately 61K by the end of December.
Migros – Einkaufen & Sparen, a well-known Swiss retail app, saw its weekly downloads peak at about 9K in late December, following a steady performance earlier in the quarter. Active users followed a similar trend, starting at 37.5K in late September, peaking at 42.7K in early November, and ending the quarter at around 42.6K.
These insights provide a snapshot of the dynamic landscape of shopping apps in Switzerland. For more detailed analysis and data, visit Sensor Tower.
