AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Central America Q4 2021
In Q4 2021, SHEIN, Mercado Libre, Amazon Shopping, Shopee MX, and Liverpool led the iOS shopping app market in Central America, showcasing notable trends in downloads and active users.
The fourth quarter of 2021 saw significant activity in the iOS shopping app market in Central America. The top five apps—SHEIN - Shopping Online, Mercado Libre: Compras Online, Amazon Shopping, Shopee MX: 9.9 Día de Compras, and Liverpool: Compra en línea—demonstrated varied trends in weekly downloads and active users.
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 61K in early November. However, a decline followed, bringing downloads to approximately 35K by mid-December before rebounding to 47K in the final week of December. Weekly active users showed fluctuations, starting at 1.29M in late September, peaking at 1.49M in early November, and settling at around 1.16M by the end of the year.
Mercado Libre: Compras Online saw a steady increase in downloads, reaching about 47K in late November and early December, before a slight dip to around 42K by the end of December. The app's active user base also grew, starting at 1.28M in late September and peaking at nearly 1.5M in mid-December, ending the quarter at 1.4M.
Amazon Shopping experienced a steady climb in downloads, starting at approximately 25K in late September and peaking at around 46K in early November. By the end of December, downloads stabilized at around 39K. Active users saw a notable increase from 1.09M in late September to a high of 1.26M in early November, ending the quarter at 1.22M.
Shopee MX: 9.9 Día de Compras had a varied performance with weekly downloads peaking at around 42K in early November. Following this peak, downloads gradually decreased to around 25K by mid-December before slightly increasing to 34K in the last week of December. Active users showed a consistent upward trend, starting at 122K in late September and reaching 190K by the end of December.
Liverpool: Compra en línea saw its downloads peak at approximately 60K in early November, followed by fluctuations, settling at around 15K by the end of December. Active users exhibited a similar trend, peaking at 314K in early November and ending the quarter at 252K.
These insights underline the dynamic nature of the shopping app market in Central America. For more detailed analytics and insights, visit Sensor Tower.
