AI Insights · Timothy · January 2022
Top 5 Shopping Apps on iOS in Australia: Q4 2021 Performance
Explore the performance metrics of the top 5 shopping apps on iOS in Australia during Q4 2021, including weekly downloads and active users trends.
During the fourth quarter of 2021, the top 5 shopping apps on the iOS platform in Australia demonstrated varying trends in weekly downloads and active users. Below is a detailed breakdown of the performance of each app, based on data from Sensor Tower.
Shop: All your favorite brands experienced a consistent download pattern, starting at approximately 24K in the last week of September and fluctuating throughout the quarter. The highest downloads were recorded in the last week of November, reaching around 25K. Active user numbers for the app showed a steady increase, peaking at about 210K in late November and early December, before declining slightly to around 179K by the end of December.
SHEIN - Shopping Online saw its weekly downloads start at about 26K in late September, gradually decreasing to a low of around 11K in early December. However, there was a recovery in the last two weeks of December, with downloads reaching approximately 15K. Active users for SHEIN increased to a peak of around 321K in late November before dropping to about 253K by the end of December.
Everyday Rewards displayed a significant rise in its weekly downloads, starting at around 11K and peaking at nearly 24K in mid-November. The app's active users also saw a considerable increase, from about 221K in late September to a high of approximately 290K in mid-November, before settling around 230K by the end of December.
Afterpay: Shop Smarter maintained a steady weekly download rate, starting at around 13K and peaking at about 14K in early November. The app's active users remained relatively stable throughout the quarter, fluctuating around the 260K mark, with a slight dip to about 249K in the last week of December.
eBay online shopping & selling experienced a slight decrease in weekly downloads, starting at around 15K and dropping to approximately 10K in mid-December, before recovering to about 12K by the end of the year. The app's active users peaked at approximately 1.27M in early October and late November, with a noticeable dip to around 1.06M in mid-December, before climbing back to 1.15M by the end of December.
For more detailed insights and data, visit Sensor Tower.
