Top 5 iOS Shopping Apps in Africa Q4 2021

In the fourth quarter of 2021, the top shopping apps on iOS in Africa showed varied performance metrics in terms of downloads and active users, according to data from Sensor Tower. Here's a detailed look at how these apps fared during this period.

Amazon Shopping

Throughout Q4 2021, Amazon Shopping saw fluctuating weekly downloads. The highest number of downloads was around 46.5K in the week of November 22, while the lowest was approximately 13K in the final week of December. Active users peaked at about 435K in the week of November 22 but saw a slight decline to around 349K by the end of December.

Jumia Online Shopping

Jumia Online Shopping experienced a significant spike in downloads, reaching 46.8K in the week of November 1. However, downloads decreased to approximately 14.4K by the end of December. Active users also peaked at approximately 313K in early November but dropped to around 188K by the end of the quarter.

SHEIN - Shopping Online

SHEIN - Shopping Online showed a consistent trend in downloads, with the highest being around 23.2K in mid-November. The app's active users reached their peak at about 239K in the week of November 22 but saw a decrease to approximately 178K by the end of December.

noon Shopping, Food, Grocery

noon Shopping, Food, Grocery saw a significant increase in weekly downloads, peaking at around 15.8K in the week of November 22. The active user base also grew, reaching approximately 128K in the same week. However, by the end of December, active users had decreased to around 83.7K.

Takealot - Mobile Shopping App

Takealot - Mobile Shopping App had a notable increase in downloads, peaking at about 13.1K in the week of November 22. Active users also saw growth, reaching around 115K in the same week but later settled at approximately 88K by the end of December.

For more detailed insights into the performance of these apps, visit Sensor Tower.