Top 5 iOS Lifestyle Apps in Russia - Q4 2021

During Q4 2021, the top 5 lifestyle applications on iOS in Russia exhibited varying performance trends across downloads, active users, and revenue. Data from Sensor Tower provides a detailed look at these trends.

Pinterest maintained a consistent download rate throughout the quarter, peaking at approximately 52K downloads in the final week of December. The app showed steady active user numbers, hovering around 3.5M weekly active users, with a slight decline towards the end of the quarter.

Домклик. Купить недвижимость experienced a gradual decrease in weekly downloads, starting at 35K and dropping to around 22K by the end of December. Active users also showed a downward trend, with numbers falling from 195K to about 185K.

Циан: снять жилье посуточно saw a decline in both downloads and active users. Weekly downloads decreased from 31K to 18K, while active users dropped from 272K to approximately 204K over the same period.

Tinder Dating App: Chat & Date demonstrated strong revenue performance, peaking at around $128K in late November. Downloads were relatively stable, averaging around 22K per week, although they dipped to 16K in late December. Active users fluctuated but remained around 470K, with a slight decline towards year-end.

Badoo: Dating. Chat. Friends showed a steady increase in revenue, reaching around $61K in the week of December 20. Weekly downloads varied between 22K and 16K, while active users saw a decrease from 675K to about 592K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.