Top 5 Lifestyle Apps on iOS in New Zealand Q4 2021

In the fourth quarter of 2021, the performance of the top five lifestyle apps on iOS in New Zealand showed interesting trends. Here’s a closer look at the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

Google Home experienced a steady increase in weekly downloads. Starting at around 2.9K downloads in late September, it saw a significant rise to over 5K by the end of December. The app’s weekly active users fluctuated slightly but overall increased from 28.1K to 30.8K during the quarter.

Pinterest had a somewhat stable download rate, beginning the quarter with approximately 2.8K downloads per week and peaking at about 3.2K in mid-December. However, its weekly active users saw a decline from 972K to around 915K by the end of December.

Tinder Dating App: Chat & Date showed strong revenue performance, with weekly revenue peaking at nearly $59K in the last week of December. Weekly downloads ranged between 1.5K and 2.1K, while weekly active users remained relatively stable, fluctuating between 68K and 75K.

Amazon Alexa saw a notable increase in downloads towards the end of the year. Starting at around 534 weekly downloads in late September, it surged to over 4.3K by mid-December. The app's active users also increased from 9K to approximately 17.4K during the same period.

Mobil New Zealand experienced a significant spike in weekly downloads in late October, reaching about 3.7K. However, the numbers varied throughout the quarter, ending at around 568 downloads per week by the end of December.

These insights demonstrate the varying dynamics in the lifestyle app category on iOS in New Zealand. For more detailed insights, visit Sensor Tower.