AI Insights · Timothy · January 2022
Top 5 iOS Lifestyle Apps in Kenya Q4 2021
Explore the performance of the top 5 lifestyle apps on iOS in Kenya during Q4 2021, with insights on downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 lifestyle apps on iOS in Kenya showed varied performance in terms of downloads, revenue, and active users. Below is a detailed look at each app's performance based on data from Sensor Tower.
MySafaricom App from Safaricom Limited saw a steady increase in weekly downloads, peaking at 1K in the final week of December. Active users data was not available for this period.
Pinterest maintained a consistent download rate throughout the quarter, with a notable peak of 804 downloads in the last week of December. Active users fluctuated slightly, starting at approximately 99K and ending the quarter at 95.8K.
Glovo: Food Delivery and more experienced a gradual increase in weekly downloads, reaching 766 by the end of December. Active users followed a similar trend, growing from around 6.9K to 8.7K over the quarter.
Tinder Dating App: Chat & Date showed fluctuations in weekly revenue, peaking at approximately $1.9K in the final week of December. Downloads varied, with a peak of 583 in early November. Active users remained relatively stable, ending the quarter at around 9.8K.
OkCupid Dating: Date Singles saw a peak in weekly revenue of $575 in late November. Downloads peaked at 284 during the same period. Active users grew steadily, reaching 2.5K by the end of December.
For more detailed insights and data, visit Sensor Tower.