Top 5 Lifestyle iOS Apps in Europe Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle iOS apps in Europe showcased interesting performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals notable patterns for each app.

Pinterest saw a steady weekly downloads rate, fluctuating between approximately 285K and 316K for most of the quarter, with a significant jump to around 362K and 371K in the last two weeks of December. The weekly active users remained robust, starting at about 50.8M and peaking at around 53.3M in late October, before ending the quarter at approximately 52.1M.

Tinder Dating App: Chat & Date experienced a consistent weekly revenue, starting at around $4.6M and reaching up to $5M in early October. The weekly downloads were stable, typically ranging between 152K and 172K, with a notable increase to approximately 174K in the final week of December. Active users hovered around 5.3M throughout the quarter, peaking at about 5.4M at the end of December.

Amazon Alexa demonstrated a remarkable rise in weekly downloads and active users towards the end of the quarter. Downloads ranged from around 58K to 120K for most of the quarter but surged to approximately 258K and 221K in the last two weeks of December. Active users followed a similar trend, starting at about 1.8M and peaking at approximately 2.6M by the end of December.

Google Home maintained a stable download rate, fluctuating between approximately 75K and 108K for most of the quarter, with a significant rise to around 192K and 183K in the final weeks of December. The weekly active users mirrored this pattern, starting at about 799K and ending the quarter with a peak of approximately 1M.

Glovo: Food Delivery and more saw its weekly downloads fluctuate between approximately 82K and 148K, with a slight increase to around 102K in the final week of December. Active users showed a steady trend, starting at about 988K and peaking at approximately 1.1M by early December, before stabilizing around 1M towards the end of the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.