Top 5 Lifestyle Apps on iOS in Bulgaria for Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle apps on iOS in Bulgaria showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

Glovo: Food Delivery and more experienced fluctuating weekly downloads throughout the quarter. Starting at 5.2K downloads in late September, the numbers saw a decline, reaching a low of 1.4K by the end of December. Weekly active users also showed some variation, peaking at 19.9K in the first week of November before stabilizing around 17K towards the end of the quarter.

Pinterest saw a steady increase in weekly downloads, starting at 1.2K in early October and reaching 2.3K by the end of December. The app maintained a stable active user base, hovering around 320K throughout the quarter, with minor fluctuations.

Tinder Dating App: Chat & Date had consistent weekly revenue, with peaks in mid-October at $5K and another rise to $3.8K in the last week of December. Weekly downloads remained stable, averaging around 500-600 downloads per week, with a notable increase to 691 downloads in the final week of December. Active users stayed relatively constant, around 14K, with minor dips and rises throughout the quarter.

Coca-Cola: Play & Win Prizes demonstrated a steady increase in weekly downloads, starting from 294 in late September and peaking at 660 in mid-November. Active users showed a similar trend, growing from 793 in late September to a peak of 1.1K in mid-November, before slightly decreasing towards the end of December.

Mi Home - Manage smart devices had a varied download trend, starting at 361 downloads in late September, dipping in October, and then rising to 713 downloads by mid-December. Active users also saw an increase, starting at 5.3K in late September and reaching around 6.3K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.