Top 5 iOS Lifestyle Apps in Africa Q4 2021

In the fourth quarter of 2021, the top 5 lifestyle applications on the iOS platform in Africa demonstrated diverse performance trends in weekly downloads, revenue, and active users. Data from Sensor Tower highlights the patterns observed in apps like Pinterest, Tinder Dating App: Chat & Date, VodaPay, Badoo: Dating. Chat. Friends, and نختم.

Pinterest experienced consistent weekly downloads throughout Q4, starting at around 20.3K and ending the quarter at approximately 20.9K. Weekly active users displayed a slight decline from 2M to 1.95M, maintaining relatively stable engagement.

Tinder Dating App: Chat & Date saw a notable increase in weekly revenue, peaking at around $59.5K in the final week of December. Weekly downloads varied, starting at 11.2K and reaching a high of 15.3K in early November. Active users increased gradually from 200K to approximately 217K by the end of the quarter.

VodaPay showed significant growth in weekly downloads early in the quarter, peaking at about 15.8K in mid-October. However, downloads declined to around 3.6K by the end of December. Weekly active users followed a similar trend, rising from 475 to a high of 17K and then stabilizing around 15.1K.

Badoo: Dating. Chat. Friends reported steady weekly revenue, ranging from approximately $5.8K to $7.7K. Weekly downloads remained consistent, fluctuating between 4.5K and 6.1K. Active users showed a slight increase, starting at 122K and ending the quarter at around 129K.

نختم experienced a surge in weekly downloads, peaking at 27.2K in mid-November, before declining to around 1.5K by the end of December. Weekly active users saw a significant increase, reaching a high of 29.8K in mid-November and stabilizing around 16.5K towards the end of the quarter.

These trends offer a snapshot of the varying performance metrics for lifestyle apps in Africa on the iOS platform during Q4 2021. For more detailed insights, visit Sensor Tower.