Top 5 iOS Lifestyle Apps in the US Q4 2021

In Q4 2021, the top 5 lifestyle apps on iOS in the United States demonstrated varied trends in downloads, revenue, and active users. Here's a closer look at their performance metrics, based on data from Sensor Tower.

Tinder Dating App: Chat & Date showed a robust performance with weekly revenue peaking at around $6M in mid-October. Weekly downloads fluctuated slightly, reaching a high of approximately 215K in the first week of November. Active users saw a minor decline from around 5.5M at the start of the quarter to roughly 5M by the end of December.

Bumble Dating App: Meet & Date experienced consistent revenue growth, culminating in about $3.3M in the final week of December. Downloads remained steady, averaging close to 100K weekly, with a slight dip mid-December. The app's active users hovered around 2.2M throughout the quarter.

Hinge Dating App: Match & Meet saw its revenue steadily increase, peaking at approximately $1.8M in late December. Weekly downloads were relatively stable, with the highest being around 120K in mid-November. Active users remained consistent, averaging around 2M throughout the quarter.

OkCupid Dating: Date Singles showed a notable increase in revenue, reaching a peak of about $413K in early November. Downloads varied, with a high of around 27K in early November. The app's active users remained steady, averaging around 600K.

Badoo: Dating. Chat. Friends had a peak revenue of approximately $382K in mid-December. Downloads showed a downward trend, starting from around 35K in late September to about 25K by the end of December. Active users fluctuated but ended the quarter close to 630K.

These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.