Top 5 iOS Lifestyle Apps in Kenya Q4 2021

In the fourth quarter of 2021, the top five lifestyle apps on iOS in Kenya demonstrated varied performance across weekly downloads, revenue, and active users. Let's dive into the specifics of each app's performance.

Tinder Dating App: Chat & Date

Throughout Q4 2021, weekly revenue for Tinder Dating App: Chat & Date fluctuated, peaking at approximately $1.9K in the final week of December. Weekly downloads saw a slight increase mid-quarter, reaching 583 in the first week of November. Active users showed a generally consistent trend, ending the quarter at around 9.9K.

Bumble Dating App: Meet & Date

Bumble Dating App: Meet & Date experienced a notable increase in weekly revenue, peaking at about $531 in the week of December 20. Weekly downloads were relatively stable, with a slight peak of 166 in the last week of December. Active users also showed a steady rise, reaching 2.7K by the end of December.

OkCupid Dating: Date Singles

OkCupid Dating: Date Singles saw a significant spike in weekly revenue, hitting $575 in the week of November 22. Downloads spiked as well, reaching 284 in the same week. Active users showed a consistent upward trend, peaking at 2.5K during the last week of December.

Badoo: Dating. Chat. Friends

For Badoo: Dating. Chat. Friends, weekly revenue peaked at $211 in the last week of December. Weekly downloads were fairly stable throughout the quarter, with a slight increase to 179 in late November. Active users remained steady, averaging around 4K towards the end of the quarter.

Muzz: Muslim Marriage & Social

Muzz: Muslim Marriage & Social showed a peak in weekly revenue of $117 in mid-December. Downloads varied significantly, reaching a high of 112 in mid-October. Active users demonstrated moderate growth, ending the quarter at approximately 630.

These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower's website.